Is a 100% virtual festival uniting players across the digital advertising and media sectors.
This will be a strong opportunity to reinforce connections between customers, partners, and friends.
Join us for a round of great insights and discussions with adtech leaders & experts in a virtual private ski resort! Enjoy all of it from your home or office with a mug of hot chocolate & your best comfy blanket! ☕
The post-cookie era is imminent and the industry is scrambling to get ahead of the challenges. Join Dominic Joseph (Captify's CEO) and Arnaud Creput (Smart's CEO) for a fireside chat to explore why data fuelled media can deliver intent with consent.
Moderator:
• Marine Desoutter - Product Marketing Lead, Demand Product Line - Smart
Speakers:
• Dominic Joseph - CEO - Captify
• Arnaud Creput - CEO - Smart
In October 2020, MediaMath released a new SOURCE Ecosystem Scorecard to continue their quest to offer acces to data and transparency in the supply chain. The Scorecard is a configurable setting that provides brands and agencies with unparalleled data and transparency, giving them confidence in where their advertising Euros go regardless of the channel. In this fireside chat, MediaMath will be joined by Smart Adserver to discuss how they are helping drive advertiser outcomes and achieving better monetization for publishers.
Speakers:
• Vignesh Narayanan - Senior Director, Media Partnerships - Mediamath
• David Pironon - Chief Programmatic Officer - Smart
CTV 101 - All you need to know.
New to the CTV ? Unsure what the new TV landscape looks like and why it matters ?
Join Emma-Louise Wagstaff, EU Programmatic Sales Lead at Samsung Ads, for a quick 20min run through of everything you need to know about CTV.
In this session we will walk through the shift in TV consumption habits, the opportunities it opens up for Advertisers, and where CTV has a place in a programmatic buy.
Presenter:
• Emma-Louise Wagstaff - EU Programmatic Sales Lead - Samsung Ads
Let's be direct - The opportunities, challenges and new requirements to fuel growth in direct buying models.
Private Marketplace spending overtakes open auction spending in 2020. Our panelists from both the buy and sell side will discuss the opportunities, challenges and new requirements to fuel direct buying models.
Moderator:
Michael Sadicario - VP of US Demand - Smart
Speakers:
• Pilar Valcarcel - Spain & Portugal Country Manager - Taboola
• Seun Odeneye - Managing Director, UK and Ireland - Matterkind
• Richard Kanolik - Head of Programmatic - Vodafone UK
As 2020’s stay-at-home orders accelerate CTV’s popularity across the US, advertisers are looking to capture this growing audience. While national advertisers have traditionally focused on scale, local advertising has a history of building hyper-targeted campaigns. What can advertisers learn from local’s ability to mix targeting and scale? Join local TV experts for a conversation about how this unique expertise offers a promising future for CTV.
Moderator:
• Adam Helfgott - CEO - MadHive
Speakers:
• Jim Wilson - CEO - Talon North America
• Christine Locke - SVP Sales & Operations - CTV Media
• Henry Embleton - Head of Ad Products & Revenue, Ellation
The third-party cookie will go away by 2021. To succeed in the present and prepare for the future in which the third-party cookie is no longer an option, advertisers must unravel the technical challenges of identity and addressability, which is the ability to deliver holistic, personalized messaging on the open Internet. By understanding how identity works now, marketers can not only prepare for future standards, they can help design a better ecosystem—one in which people continue to get the content they love while feeling certain that their data privacy is respected. Join Tim Purkayastha, VP Partner Development Lead, MediaMath in discussion with Joanna Burton, Chief Strategy Officer, ID5 to find out how we can build an identity infrastructure that benefits brands, publishers and consumers.
Speakers:
• Joanna Burton - Chief Strategy Officer - ID5
• Tim Purkayastha - VP Partner Development Lead - MediaMath
CTV programmatic, while still arguably in its infancy, is growing rapidly both in scale and sophistication. Scale being both driven by programmatic adoption and the size of the audience as more and more consumers jump from traditional TV to digital streaming services. Today’s panel will take a deeper look this growing ecosystem and delve into what targeting looks like in a CTV world.
Moderator:
• Emma-Louise Wagstaff - EU Programmatic Sales Lead - Samsung Ads
Speakers:
• Austin Scott - Head of EMEA Video Market Development - Xandr
• Romain Job - Chief Strategy Officer - Smart
With moving targets and shifting mindsets, the need for marketers to access fresh data instead of stale audience segments has never been more apparent. Join Captify and Future for a conversation around the future of intent-packed search data and how it will deliver meaningful engagement across the funnel.
Moderator:
• Matthew Papa - SVP of Global Partnerships - Captify
Speakers:
• Nick Flood - Global Commercial Operations Director - Future
• Fiona Salmon - VP of Partnerships EMEA - Captify
• Vincent Pelillo - President EU - Captify
Who will be the winners and losers in the race to monetize CTV audiences? Who are the stakeholders? What are the challenges? Where will the Triopoly / GAFA play? Will the same winners win again?
Moderator:
• Andrew Blustein - Programmatic Reporter - Adweek
Speakers:
• Malia Estes - VP of Strategy - MDC - Assembly
• Alexandra Ong - Manager, Strategic Business Development - Adobe AdCloud
• Romain Job - Chief Strategy Officer - Smart
• Tim Ware - Executive Director Programmatic - Crackle Plus
From newsrooms to buying desks, truth in information is under attack in all aspects of media today. Through bleeding-edge technologies, media companies are pioneering practices that have the potential to rewrite the standards of information exchange on the internet.
Presenter:
• Christiana Cacciapuoti - Executive Director - AdLedger
Everyone’s talking about ID, but It’s Consent that really matters. How should Publishers be planning to survive and thrive in the new Consent Economy? How should this factor into their tech stacks? Experts will discuss how to protect and grow revenue while respecting consumer choice and an increasingly complex regulatory environment.
Moderator:
• Joseph Lospasluto - Regional EVP, Americas - Smart
Speakers:
• Lila Hunt - Head of Digital Ad Strategy - System1
• Sebastien Noel - Deputy Head of Programmatic, Ad Tech & Monetization - M Publicité
• Markus Lauscher - Head of Ad Technology - Styria digital one GmbH
The Gold Standard of 2021 Will be Trust: How to Activate Consumer-Forward First-Party Data Strategies
As publishers, brands and platforms prepare for 2021, it’s important to recognize that the most valuable asset to the future success of our industry is trust. Device and browser policy changes and evolving regulation add continuous hurdles to building and maintaining first-party relationships — but when trust is placed at the center, we can deliver value exchanges that address consumer demand for transparency and control while delivering better advertising experiences to all.
Join LiveRamp in working towards the industry’s new value proposition: Customer-first identity and addressability are not just one way of approaching the future of advertising, they are the only way.
Speakers:
• Travis Clinger, SVP Addressability and Ecosystem, LiveRamp
CTV/OTT encompasses multiple realities, both from a business model and from a technical integration perspective. Industry standards are yet to cover this uncharted territory, which is the playfield for innovative fraudsters. Smart and WhiteOps will start mapping this constantly evolving ecosystem, and propose concrete steps to grow in this area while staying away from bad actors.
Speakers:
• Mike Moran - Senior Data Scientist - White Ops
• Jean-Christophe Peube - Global Head of Analytics and Quality - Smart
• Gérald Sauvageon - Senior VP Sales Video/Addressable TV - Smart
